Date note: In force since 2025-02-02; the Digital Omnibus on AI (Reg. 2026/1744, in force 2026-07-27) softened Art. 4 to a duty to support AI literacy rather than guarantee it
Certain AI uses are outright banned (social scoring, manipulative or exploitative systems, untargeted face-scraping, emotion recognition at work or school, most real-time biometric ID in public). At the same time every company that uses AI must take steps so its staff understand the AI tools they work with.
Any business that develops or uses AI systems in the EU, including ordinary firms using AI chatbots, recruiting tools or analytics.
Sizes: micro, small, medium, large · Sectors: All sectors · Applies if: We use or build AI systems
Check your AI tools against the Art. 5 list of prohibited practices and stop anything that falls in it. Keep a short inventory of AI tools in use. Run basic AI-literacy training for staff who use AI and keep a record of what you did; the Omnibus only requires supporting measures, not a guaranteed skill level.
Prohibited practices: up to €35M or 7% of worldwide turnover (SMEs: the lower of the two)
Last verified 7 September 2026. Informational only, not legal advice.
Commission (AI Office) enforcement powers only from 2026-08-02; models placed on the market before 2025-08-02 have until 2027-08-02
Companies that train or substantially fine-tune general-purpose AI models and place them on the EU market. Businesses merely using such models via API are not GPAI providers.
Kept at 2026-08-02 by the Digital Omnibus on AI; only the marking/detection duty for systems already on the market before this date is deferred to 2026-12-02
Any company that offers a customer-facing chatbot, generates synthetic media or text for the public, or uses emotion recognition or biometric categorisation.
Grace period introduced by the Digital Omnibus on AI (Reg. 2026/1744) for systems placed on the market before 2026-08-02; the new prohibition was also added by the Omnibus
Providers of generative AI products released before August 2026 that have not yet implemented watermarking; any business deploying image or video generators.
Providers of older foundation models still offered in the EU, including companies that fine-tuned and released such models.
Postponed from 2026-08-02 by the Digital Omnibus on AI, Regulation (EU) 2026/1744 (OJ 2026-07-24, in force 2026-07-27)
Companies building such AI systems, and any employer or lender that uses them (deployer duties), regardless of size. SMEs get simplified documentation templates.
Postponed from 2027-08-02 by the Digital Omnibus on AI (Reg. 2026/1744)
Manufacturers and importers of physical products with AI safety functions, and their software suppliers.