New Toy Safety Regulation applies: digital product passport replaces the declaration of conformity, stricter chemical rules
Date note: Regulation (EU) 2025/2509 published OJ 2025-12-12, in force 2026-01-01, applies after a 4.5-year transition; toys placed on the market before that date may continue to be sold
What changes
Every toy placed on the EU market will need a digital product passport accessible via a data carrier on the toy or packaging, carrying compliance information. Bans on endocrine disruptors, PFAS and most allergenic fragrances are extended, connected toys get cybersecurity and privacy requirements, and online marketplaces must check DPP data before listing.
Who is affected
Toy manufacturers, importers, distributors and online sellers/marketplaces, of any size.
Sizes: micro, small, medium, large · Sectors: Manufacturing, Retail, E-commerce · Applies if: We sell to consumers (B2C); We import goods into the EU; We make connected hardware / devices; We run a platform / marketplace
What to do
Start chemical reformulation and testing against the new substance limits. Plan DPP creation for each toy model (data carrier on product, structured compliance data) and align with your ESPR/DPP tooling. Marketplaces: prepare to verify DPP presence for toy listings.
Penalty
Set nationally; non-compliant toys withdrawn from the market
Sources
- European Commission – Toy safety (Regulation 2025/2509) (single-market-economy.ec.europa.eu)
- Bureau Veritas – EU Toy Safety Regulation 2025/2509 published (www.cps.bureauveritas.com)
Last verified 7 September 2026. Informational only, not legal advice.